Volume 12  -  Number 08


A recognized trading house & wholesaler specializing in instant soluble coffee

   August 2008

  
    Coffee
News

 

 

1| SPECIAL OFFERS       


Indian S/D coffee for sale spot.
100% arabica based product (100% pure coffee).
350 boxes 25kg each of Indian Spray dried instant coffee powder.*
Available in the US. The coffee is ready for immediate delivery.
If you have positive interest, I can give you a more definite quote.
Special discounted offer for limited time

 

Brazilian S/D coffee for sale spot.
Available in the
US. The coffee is ready for immediate delivery.
Manufacturer is Tres Marias / Empire coffee (blend match is Cocam S4C coffee).
143 cartons x 99.207 Lbs.*
If you have positive interest, I can give you a more definite quote.

*Subject to availability.



2| INSTANT SOLUBLE COFFEE       

Let us supply you directly from our warehouse in the States.
Why gamble with stocks in today's market!

Rich, dark roast blend of Indian Arabica and Robusta coffee
S
pray dried instant coffee (powder)
Product code: SS008

Characteristics: Bodied, balanced, nice acidity.
Great consistency and Kosher certified.

AVAILABLE SPOT IN NEW JERSEY
45 kilo (99.21 lbs) packaging

ALSO AVAILABLE ON FORWARD ORDERS.

Call us to learn more and see if this coffee could suit your needs!

NEW : Narasus is now ISO 9001-2000 certified.

Agglomerated: We are glad to announce the availability, by Narasu's Exports of a recent agglomerating unit enabling us to offer you premium quality granules - call us to inquire about this new availability...

Other origins available on request - call us

 

3| Geoffrion moves into top post at Van Houtte      

PAUL DELEAN, The Gazette

Published: Tuesday, July 22

The new president and chief executive officer at Van Houtte Inc. is a familiar face.

Gérard Geoffrion, 55, who was being groomed for the top job at the Montreal-based coffee company prior to its acquisition last summer by a group headed by U.S. private-equity firm Littlejohn & Co LLC, got the nod officially yesterday.

He has been with the company for 14 years, most recently as executive vice-president.

"When Littlejohn privatized (Van Houtte), they bought our business plan and the management," said Geoffrion, noting there's been little internal change since the company was taken over in a deal worth about $600 million.

"Gérard has excellent leadership capabilities and he has a complete command of Van Houtte's North American strategic growth and development strategy, which he played a central role in creating, and we are confident that he will be able to carry it out successfully," Littlejohn president Michael Klein said in a statement..

Geoffrion succeeds Jean-Yves Monette, 63, chief executive since 2003 and now chairman of the board.

New to the management team is Sylvain Toutant, 45, former director-general of Quebec's Société des Alcools (SAQ),who resigned from the SAQ in 2007 following a public controversy over its failure to adjust retail prices for wine in the wake of declines in the value of the euro. After the SAQ, he joined pulp-and-paper company Kruger Inc. as executive vice-president (consumer products).

Toutant's position - president of retail - is new at Van Houtte. Responsibilities previously were shared by several executives, Geoffrion said. Toutant's mission is to accelerate deployment of the brand outside Quebec.

"Sylvain's retail experience and know-how complete the skill set of the Van Houtte team," Geoffrion said.

The new president said the priorities at Van Houtte remain the same: establishing the brand in North America, accelerating growth in Ontario and western Canada, and expanding overall sales and profitability.

To that end, it's launching a new coffee machine capable of producing both regular and specialty varieties.

Although the difficult U.S. economy has caused companies like Starbucks to retrench, Geoffrion said the impact on Van Houtte has been minimal, because much of its revenue comes from grocery stores and coffee-service operations.

"Somebody who stops spending $4 or $6 at Starbucks may have an extra one or two (coffees) from the machine at work," said Geoffrion, adding that Van Houtte's sales continue to rise.

It had total revenue of $388 million in its last fiscal year as a publicly traded company.

http://www.canada.com/montrealgazette/news/business/story.html?id=6b942a38-a754-4a7b-9420-a07427bc555d

 

4| India - Signing/Ratification of International Coffee Agreement 2007 by the Government of India     

New delhi - The Union Cabinet today gave its approval for signing and ratification of the International Coffee Agreement, 2007 by the Government of India and empower India’s High Commissioner to the United Kingdom to sign the Instrument in this regard and deposit the same with the depositary – International Coffee Organisation, London - on behalf of the Government of India.India’s acceptance to the International Coffee Agreement, 2007 would be essential to maintain the International Coffee Organisation as a forum for international cooperation on coffee matters. Further, as India has significant interest in export of coffee it would be immensely benefited from the membership of the International Coffee Agreement.

 

5| Consumer Tech: Cold-brewed coffee at home fills a tall order         

Last updated July 7, 2008 4:18 p.m. PT

By SCOTT TAVES
SPECIAL TO THE P-I

Iced coffee, how I used to mock you. Make my coffee hot, black and flowing from a French press or espresso machine, thank you very much.

Cream and sugar is fine -- for children. Once you start messing with the temperature and natural flavor of coffee, it's a slippery slope ending in frothy, icy, sickeningly sweet concoctions.

You see, I'm fussy about coffee. I'm the purist sipping a steaming hot cup, even in the dog days of summer.

Then, one particularly sweltering day in Chicago last month, I broke down and had an iced coffee at a local Caribou Coffee; a large with a vanilla soy topper and one packet of raw sugar, to be precise. I was stunned. This velvety smooth, deeply refreshing, richly satisfying beverage was nothing less than a revelation in caffeine delivery.

The Caribou employee explained that this was a typical, if somewhat extreme, reaction to their cold-brewing process.

I had previously heard about cold-brewed iced coffee's popularity in New Orleans, where they add a little chicory to the mix. When I started digging deeper for information, I came across coffee blogs with postings from coffee freaks, all extolling the many virtues of the cold-brewing process.

The most common claim was that the cold-brewed beverage contained little of the acid and harsh taste of its traditionally prepared counterpart. Dozens of folks who could no longer enjoy coffee at all due to sensitive stomachs, acid indigestion or some form of gastroesophageal reflux were back on the java train thanks to cold-brewing.

Even if you have guts of steel, you couldn't get a better tasting brew, they said.

I was sold on the concept. Now I wanted to put the process to the test at home.

Cold toddy

The most frequently recommended system is the Toddy Cold Brew System ($35, toddycafe.com) available online and at Seattle's Best coffee shops. While home espresso and coffee machines have been getting increasingly complex over the years (witness the rise of the super-automatic espresso machine), the Toddy is the very essence of simple, utilitarian technology. Included in the kit is the brewing container, two reusable filters, a small rubber stopper and a glass carafe.

Setup couldn't be simpler. Wet the filter, fit it in the bottom of the container and follow the steps to add the ground coffee and water. Don't follow my example and forget the stopper in the bottom!

Cold-brewing is not for a quick coffee fix, at least initially. At least 12 hours are required to let the water draw out all the goodness from the ground coffee. I whipped up a batch in the early evening for my hopeful enjoyment the next morning.

Sweat the details

A few words on ingredients. Good tasting water is essential for good tasting coffee. If your tap water tastes like rust, opt for filtered or purified water. The quality of coffee is obviously of critical importance. Caribou recommends a darker roast, though any coffee from a reputable company will do. The grind must be coarse, just like what you'd use for a French press, or you'll end up with a gritty brew.

Being the picky freak that I am, I ground a medium-dark roast Ethiopian bean using the sublime Breville Conical Burr grinder ($100, brevilleusa.com). Each batch of Toddy brew calls for 1 pound of coffee, which will quickly overwhelm one of those little blade grinders. The Breville not only grinds beans with Swiss precision but handles half-pound batches, making measurements a snap.

So let's cut to the chase. Twelve hours later I was yanking the stopper out and watching the inky black fluid slowly drain into the carafe. In about 15 minutes the carafe was full of cold-brewed concentrate.

Toddy suggests a ratio of between 2 to 1 and 3 to 1 (two or three parts water and or milk to one part concentrate). Being hard core, I went with equal parts concentrate and water. In went a healthy dose of ice and a generous helping of vanilla soy milk.

The result was simply intoxicating. I had a flash of my first sip of espresso at the tender age of 14. Velvety smooth, a hint of bitter chocolate and full-bodied flavor enveloped me. The absence of bitterness or biting, acidic finish was nearly as striking as the gorgeous flavor.

Something different

During my research I came across a most curious device. If the Toddy is efficiency, the Coffee Snob Cold Drip Coffee Maker ($85, coffee-snob.com) is pure extravagance (see photo on C1). Coffee Snob's kit looks like a 19th-century mad scientist's prop.

A glass globe is filled with ice, producing a slow, steady supply of chilled water as it melts. The spigot below is adjusted to allow one drop of water per second to drip into the ground-coffee container. This process continues at a glacial pace for six to eight hours as the small carafe fills with concentrate.

The Coffee Snob device is the kind of curio that will catch anyone's eye, and the cold-brewed concentrate is nearly indistinguishable from the Toddy's delectable elixir.

If you're making coffee for more than one, it's worth noting that one brew cycle with the Toddy produces about 48 ounces, while the Coffee Snob batch is half that. Cold-brewed concentrate can be stored in the refrigerator for up to two weeks without losing any of its taste. Running out of my new favorite drink is the last thing I want happening, especially when it takes hours to prepare.

When summer fades, or you're in the air-conditioned deep freeze at work, the concentrate apparently makes equally delectable hot coffee. Just dilute to taste with boiling water and enjoy.

I haven't tried the hot variety yet, but after choking down a cup of office coffee today, I'll be packing a flask of cold-brewed in my bag from now on.

Scott Taves' Consumer Tech column appears the second Tuesday of each month. Reach him at scott_taves@hotmail.com.

Source: http://seattlepi.nwsource.com/lifestyle/369855_taves08.html

 

6| Nestlé investit près de 300 millions de roubles dans son usine dans le Sud de la Russie        

Le vendredi 20 juin 2008

Moscou, 20 juin : Selon le communiqué de presse du groupe Nestlé, le montant de l’investissement pour le développement de la production de l’usine « Nestlé Kouban » (région du Sud) s’élèverait à 350 millions de roubles cette année. La somme de 300 millions de roubles sera destinée à l’expansion de la production, le reste ira pour les programmes environnementaux, a déclaré le directeur général de « Nestlé Kouban », M. Christophe Hier.

Selon lui, cette année, la production de café cette augmentera de 27 à 31 mille tonnes, grâce à deux nouvelles lignes de remplissage qui vont remplacer les anciennes et dont l’installation est en cours d’exécution. Par ailleurs, la gamme de produits sera également élargie, notamment celle des glaces.

Selon le directeur du département de boissons et café de la société « Nestlé Rossia » (« Нестле Россия »), M. Vladislav Andréev, Nestlé détient 41, 2% de la part du marché du café en Russie. La part du café de la marque Nescafé Classic en termes de valeur se chiffre à 61% (55% en 2007). En outre, le groupe a connu une hausse de 11,8% de ses ventes du café sur le marché russe en 2007. La tendance à la croissance se poursuivra cette année, a declaré M. Andréev.

Selon Nielsen, dans la période d’avril 2007 à mars 2008, la consommation du café soluble en Russie en termes de valeur a enregistré une hausse de 6% par rapport à la période précédente. Les segments du café sublimé et des mélanges secs ont connu la hausse la plus importante avec 9 et 11% respectivement.

Source : www.vedomosti.ru

Traduit par : investir-russie.com

Source: http://www.investir-russie.com/Nestle-investit-pres-de-300-millions-de-roubles-dans-son-usine-dans-le-Sud-de-la-Russie,3506.html  
 

7| T & K Futures and Options, Inc. Predicts Record High Coffee Futures Prices       

The soft commodities such as coffee, sugar, cotton and orange juice are nowhere near their all time high prices like so many other commodities such as energies, grains and metals. The soft sector of the commodity markets may be the next leader of the commodity bull market. Within the soft commodities, coffee futures may be the next commodity to make a historic bull market run.

Port St. Luice, FL (PRWEB) July 9, 2008 -- The soft commodities such as coffee, sugar, cotton and orange juice are nowhere near their all time high prices like so many other commodities such as energies, grains and metals. "The soft sector of the commodity markets may be the next leader of the commodity bull market". Within the soft commodities, coffee futures may be the next commodity to make a historic bull market run.

In the early 2000's the price of coffee futures was at an all time low which forced many South American coffee farmers to replace coffee trees with soybeans, sugarcane and even coca, which is used to make cocaine. Some farmers kept their crops but neglected costly fertilizing and maintenance. This lack of production takes time to work its way through the enormous stockpiles of coffee available to the world markets. Visit www.tkfutures.com/coffee-futures-options.htm to learn more.

The soft sector of the commodity markets may be the next leader of the commodity bull market

Coffee trees take three to five years to become fruit bearing and require lots of maintenance and fertilizing to keep them healthy. Coffee trees maximize their production at around fifteen years of age and are usually replaced because of diminishing yields from that point on. Coffee futures prices are starting to climb again which is incentive for coffee farmers to plant more coffee trees and nurse to health neglected trees. It may be 2 or 3 more years before a bumper coffee crop will hit the market and if demand stays the same coffee futures prices could hit new all time highs before then. Visit www.tkfutures.com/education.htm to learn more about the mechanics of coffee futures and options investing.

The South American coffee crop usually has to deal with a damaging freeze every 6 years on average with the most damage occurring between June and August. The last major frost in the world's largest producing country, Brazil, was in 1999. Brazil is due for a bout of damaging weather that hurts coffee bean yields. A freeze over the next two months in Brazil could send coffee futures prices dramatically higher. Visit www.tkfutures.com/coffee.htm to learn more.
Bad weather can also come in the form of a hurricane damaging the Central American coffee crops. Damage to South American crops may be drought or too much rain that actually can knock the flowers right off of the coffee trees making them incapable of bearing fruit.

Coffee futures prices are still 50% below their all time highs in spite of tripling in price since the 2001 low of .41 cents per pound. Coffee futures prices are very volatile and infamously expensive for coffee option purchasers and are not for the risk intolerant.

The author of this article is a 14 year veteran of the coffee futures and options markets and the president of T & K Futures and Options, Inc. Past performance is not indicative of future results and only risk capital should be used when speculating in coffee futures or options. Coffee futures and options investing carries substantial risk of loss and may not be appropriate for many investors. Visit www.tkfutures.com/services.htm to learn more.

Source: http://www.prweb.com/releases/2008/07/prweb1080694.htm

 

8| Calendar of Events        

 

August 14 - 17, 2008:
Roasters Guild Retreat. Ruttger’s Sugar Lake Lodge, Grand Rapids, Minnesota; E-mail: roastersguild@scaa.org.

September 1 - 3, 2008:
VIII Ramacafe 2008 International Coffee Conference, Crowne Plaza Hotel Convention Center, Nicaragua. Tel: +1(505) 2673704; E-mail: ramacafe2008@gmail.com, Web: www.ramacafe.com.

September 12-14, 2008:

Coffee Fest – Seattle, Washington State Convention & Trade Center, Seattle, WA. Web: www.coffeefest.com.

 

September 14 - 19, 2008:
22nd International Conference on Coffee Science, Casa de Campa - The Royal Palm Plaza Hotel, Campinas, Sao Paulo, Brazil. Tel: +55 11 5090-3007; E-mail: asic2008@adsbrasil.com, Web: www.asic-café.org/asic2008.

 

September 15, 2008:
Green Coffee Association Annual Golf Outing and Dinner, Ardsley Country Club, Ardsley on Hudson, New York. Tel: +1(212) 201-8883.

 

November 7-9, 2008:

Coffee Fest Hong Kong, AsiaWorld-Expo, Hong Kong. Web: www.coffeefest.com.

November 12 – 15, 2008:
TriestEspresso Expo, Trieste, Italy Tel: +39 040 9494111 Fax: +39 040 39 30 62 E-mail:
espresso@fiera.trieste.it Web: www.fiera.trieste.it/espresso.

November 20 - 22, 2008:
Tea & Coffee World Cup/Asia, Hyderabad, India. For Asia, Eastern Europe, Russia: contact: Glenn A. John, Lockwood Publications, Inc. Tel: +(66) 22 55 66 25, Fax: +(66) 26 55 22 11 or +1(212) 937-3476 E-mail: glenn@teacoffeeasia.com, Web: www.tcworldcup.com/hyderabad. For all other areas, contact: Robert Lockwood, Lockwood Publications. Tel: +1(212) 391-2060, Ext. 112 Fax: +1(212) 827-0945 E-mail: Robert@lockwoodpublications.com.

October 21 - 22, 2008:
The Canadian Coffee & Tea Show, Palais des congrès de Montréal, 159, rue Saint-Antoine Ouest, Montréal, QC, Tel: 1.866.688.0504, Web: www.coffeeteashow.ca , Register today.

 

 


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